Advantage+
Advantage+ Shopping Campaigns
We build and manage ASC structures that leverage Meta's AI for prospecting while maintaining creative control. Catalog feed audited, pixel events validated via CAPI before a cent is spent.
Paid media — 04 fashion channels
Paid media built
for fashion e-commerce.
We run the channels where fashion GMV is made. Every service is accountable to blended ROAS, nROAS, and CAC — not click-through rates and impressions.
Service 01 — meta & social commerce
Meta & Instagram
done right for fashion.
The algorithm rewards fashion brands that test fast and scale winners. We run Meta like a creative lab — systematic, data-led, and always optimizing toward new customer ROAS.
DPA
Dynamic Product Ads & Catalog Campaigns
Product-level DPA for browse abandonment, cart recovery, and cross-sell. We segment retargeting windows (1-day, 7-day, 30-day) and customize creative overlays per collection or price tier.
Creative
UGC & Creative Testing at Scale
Fashion wins on creative. We manage structured creative testing with a weekly cadence — testing hooks, formats, angles, and talent — measuring thumb-stop rate and hook rate before scaling spend.
Audiences
Prospecting & Lookalike Architecture
High-intent prospecting via fashion interest stacks, competitor audiences, and tiered lookalikes built from purchaser, high-AOV, and repeat-buyer seed lists. nROAS tracked separately from blended.
Service 02 — google shopping & pmax
Google Shopping &
Performance Max.
Fashion buyers search with intent. We capture that intent with optimized feeds, correct campaign architecture, and Smart Bidding strategies tuned to your margin targets — not Google's defaults.
Feed
Product Feed Optimization
Feed quality drives Shopping performance. We audit and optimize product titles (keyword-first), descriptions, GTINs, color/size attributes, and product type taxonomy before any campaign touches your budget.
Shopping
Standard Shopping Architecture
Priority-based campaign structure separating bestsellers, new arrivals, and clearance with custom label segmentation. Bid strategies calibrated to ROAS targets by product tier and margin.
PMax
Performance Max for Fashion
PMax structured for fashion: separate asset groups per collection, brand search exclusions, audience signals built from purchaser lists, and weekly asset testing. We control what Google's AI can and can't touch.
Seasonal
Seasonal & Sale Campaign Strategy
Inventory-aware bidding during markdown periods and new-season launches. BFCM strategy built 8 weeks in advance — budget phasing, promotional bid adjustments, and creative coordination across Google Shopping.
Service 03 — tiktok shop & creator ads
TikTok Shop &
creator commerce.
TikTok is where fashion trends start and where Gen Z discovers brands. We run TikTok as a full commerce channel — not just an awareness play — with attribution that actually closes the loop.
TikTok Shop
TikTok Shop Integration & Management
Full TikTok Shop setup, product catalog sync, and CPAS (Cost Per Attributed Sale) campaign management. We connect your Shopify or WooCommerce catalog and run Shop Ads with tracked, attributed revenue.
Spark Ads
Spark Ads & Creator Amplification
We boost existing creator content via Spark Ads — turning organic fashion posts into paid placements that look native. Outperforms standard video ads for fashion discovery by 30–50% on average CTR.
Creators
Creator Seeding & Performance UGC
We identify, brief, and manage fashion creators for paid performance content — not just organic posts. Creator output is A/B tested against your internal creative to find the winning hook and format.
Attribution
TikTok Attribution & View-Through
TikTok's attribution window differs from Meta and Google. We configure view-through attribution, set up Pixel and Events API, and reconcile TikTok-attributed GMV against your actual checkout data to prevent double-counting.
Service 04 — creative performance lab
Creative that converts,
not just impresses.
In fashion, creative is the targeting. We run creative testing as a structured performance process — not a mood board exercise — with weekly test results and clear winners declared on data, not opinion.
Testing
Structured Creative Testing Framework
Weekly A/B tests isolating one variable at a time: hook (first 3 seconds), visual format, product focus, offer framing, or CTA. We test at statistically meaningful spend before declaring a winner.
Video
Fashion Video Creative Production
We brief, produce (or coordinate with your team), and test short-form video optimized for paid — not brand campaigns. Every video is tracked on hook rate, thumb-stop rate, and CVR from landing page.
Catalog
Catalog Creative & DPA Overlays
Dynamic product creative templates for DPA and Shopping — custom price overlays, "New In" / "Back in Stock" / "Low Stock" urgency frames, and collection-branded layouts tested against default catalog output.
Fatigue
Creative Fatigue Monitoring & Refresh
Creative fatigue kills fashion campaigns faster than any other vertical. We monitor frequency, CTR decay, and CPM increases weekly — flagging fatigue before it degrades ROAS and queuing fresh creative.
Common questions — services
Questions fashion
brands ask us.
Do you work with fashion brands on a single channel or across all four?
Both. We can run a single channel (e.g., Meta only) or build a full cross-channel paid media stack. Most growing fashion brands start with Meta and Google Shopping, then add TikTok and Creative Lab as budget scales. We'll recommend the right scope based on your current GMV and growth targets.
What's your minimum ad spend to work with you?
For managed paid social and Google Shopping, we typically work with fashion brands spending at least $20,000/month in ad budget. For TikTok Shop setup and Creative Lab engagements, minimum spend varies by scope. We'll be honest about whether the economics make sense for you before you sign anything.
How do you handle BFCM and seasonal sale campaigns?
We start BFCM planning 8 weeks out. Budget phasing, promotional bid adjustments, creative pipeline, and audience warm-up campaigns are all built in advance. We've seen fashion brands 2-3x their BFCM baseline year-on-year with proper preparation — we don't leave that to the week before.
How do you measure blended ROAS vs. new customer ROAS?
We track both in every client account. Blended ROAS includes all orders (new and returning). New Customer ROAS (nROAS) isolates first-time buyers and is tracked via new customer revenue tags in Meta and Google, and cross-referenced with your Shopify or CRM customer data. Both matter — they tell different stories.